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X90CK | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Enjoy all your entertainment with intense color and contrast on this 4K TV featuring our Full Array LED panel, powered by Cognitive Processor XR™.
Member added value
Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™
A huge number of movies are included and waiting for you. Get 10 credits to redeem on latest release movies and 24 months of unlimited streaming of Sony classics. With support for IMAX Enhanced content and Pure Stream technology, everything you watch is delivered with stunning visuals and expressive sound quality.2
Simple, premium backlit remote
Our all-new premium remote with metallic finish has been completely redesigned for effortless control of your TV. The compact size and simplified button layout ensure you have access to the most used buttons while being comfortable to hold in the hand, and the backlit keys means the remote is clearly visible, day or night. Easily find your lost remote with the finder function – simply ask your TV “Hey Google, find my remote” or press the button on the side of the TV. The remote will ring, allowing you to quickly locate it. And the special polyurethane coating allows you to easily wipe your remote and keep it clean.17
Discover the unique features that set Sony TVs apart from the competition
Next generation picture and sound with Cognitive Intelligence
See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
Real life depth with deep blacks and impressive brightness
Experience real-life depth and detail with the deep blacks and impressive brightness of Full Array LED, powered by the Cognitive Processor XR™. By controlling brightness in sections of the screen independently, our new unique Full Array LED backlight structure balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster 10 further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.
A wide color spectrum for real-world shades and hues
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural – with the same accuracy as the human eye.
Boosted, more vivid colors
Rich Color Enhancer boosts neutral color tones beyond standard levels and creates more vividness and saturation compared to a conventional TV. When watching in vivid mode, reveal rich, pleasantly saturated colors in everything you watch by enabling Rich Color Enhancer.
The entertainment you love. With help from Google
See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.1
Enjoy immersive and engaging cinematic content as the creator intended
See your favorite content the way it was always meant to be watched with a range of technologies that preserve the creator’s intent. Dolby Vision™ brings scenes to life with striking highlights, deeper blacks, and vibrant colors.4 IMAX Enhanced™ content brings the immersion into the home with digitally remastered movies that provide full screen picture and more powerful sound – just as the creator intended.5 Netflix Adaptive Calibrated Mode allow you to enjoy Netflix original content in original studio picture quality by working together with the ambient light optimization feature of BRAVIA XR TVs to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.6 BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings to create a truly exceptional at-home movie viewing experience.2