Sony 77" Class - A80CK Series - 4K UHD OLED TV - Allstate 3-Year Protection Plan Bundle Included for 5 years of total coverage*


Regular price $4,319.98
  • Cognitive Processor XR
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  • XR Triluminos Pro Color
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  • 2 yr. Bravia Core Streaming + 10 Movie Credits
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  • Premium Backlit Remote w/ Finder Function
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  • Dolby Vision HDR
  • Limit 3 per Member – Item may be available in your local warehouse.

    Get 10 credits to redeem on latest release movies and 24 months of unlimited streaming of Sony classics. Simply open the BRAVIA CORE app on your eligible TV, register with your e-mail, and instantly start redeeming your included credits or enjoy unlimited streaming of your favorite Sony movies! Terms and conditions apply. For full details, see

    $100 BUNDLE SAVINGS WITH PURCHASE OF Sony LED TV AND ALLSTATE PROTECTION PLAN BUNDLE. Purchase 3 Year Allstate Protection Plan Bundle ($99.99) and OLED TV, Receive $100 Off Total Purchase. Protection Plan Bundle will automatically be added to cart.

    For more information about this product or warranty issues, please call 1-800-222-SONY (7669) M-F: 10am-9pm (EST), Sat: 10am-7pm (EST), Closed Sunday.

    Product details have been supplied by the Manufacturer, and are hosted by a third party.

    A80CK | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

    Make movies and games come to life with the immersive detail and contrast of Full Array LED, powered by the intelligent Cognitive Processor XR.
    A80CK | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
    Member added value

    Bring the cinematic experience home, enjoy included movies with BRAVIA CORE

    A huge number of movies are included and waiting for you. Get 10 credits to redeem on latest release movies and 24 months of unlimited streaming of Sony classics. With support for IMAX Enhanced content and Pure Stream technology, everything you watch is delivered with stunning visuals and expressive sound quality.2

    Simple, premium backlit remote

    Our all-new premium remote with metallic finish has been completely redesigned for effortless control of your TV. The compact size and simplified button layout ensure you have access to the most used buttons while being comfortable to hold in the hand, and the backlit keys means the remote is clearly visible, day or night. Easily find your lost remote with the finder function – simply ask your TV “Hey Google, find my remote” or press the button on the side of the TV. The remote will ring, allowing you to quickly locate it. And the special polyurethane coating allows you to easily wipe your remote and keep it clean.17
    Discover the unique features that set Sony TVs apart from the competition

    Next generation picture and sound with Cognitive Intelligence

    See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

    More depth and texture with pure blacks and stunning highlights

    Feel the beauty of OLED contrast with pure blacks and lifelike brightness. XR OLED Contrast Pro technology, powered by the Cognitive Processor XR™, analyzes and enhances the picture in the same way the human eye focuses for immersive depth and realism resulting in ultra-detailed shadows and crisp, clean peak highlights. No more details overwhelmed by shadow or lost in blown-out highlights.

    A wide color spectrum for real-world shades and hues

    See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural – with the same accuracy as the human eye.